News

Purefun Launches Two New Programs for BCBS of Florida

GLOUCESTER, MA – July 31, 2006. PureFun, Inc. announced today that it has reached an agreement to provide PureFun GiftPaks for two new direct-to-consumer programs for BlueCross BlueShield of Florida. The first new Florida program will run in November of 2006, with the second program commencing in January of 2007.

PureFun Heats Up Miami Trade Show-

MIAMI, FL – May 17, 2006. The PureFun Sales Team was on hand for the annual BlueCross BlueShield Marketing, Communications and National Programs Conference. This year's event was held in Miami, FL. The tone of the conference was set early. Key Note Speaker Seth Gordon emphasized one of the keys to successful marketing as, "The importance of having a story to tell. A story that is worth talking about." Mr. Gordon's message could not have described the PureFun message any better.

Rave Reviews at Phoenix Trade Show

GLOUCESTER, MA – February 23, 2006. PureFun Marketing unveiled it's new tradeshow booth to rave reviews at the World Research Group's Optimizing Marketing Strategies For Health Plans Conference, held annually in Scottsdale, Arizona.

PureFun announces charitable plans for 2006 and beyond

GLOUCESTER, MA – January 31, 2006. PureFun, Inc. has announced today that it will donate a large percentage of net profit from operations to various local and national charities.

STR chosen as independent testing lab for PureFun, Inc. Sanituff™ product line

GLOUCESTER, MA – December 14, 2005. PureFun, Inc. has contracted with Specialized Technology Resources, Inc. (STR) of Enfield, CT to perform all product safety and compliance testing for their SaniTuff™ line of children’s premiums.

PR Firm Parrish Communications retained by PureFun, Inc.

GLOUCESTER, MA – November 28, 2005. PureFun, Inc. has teamed with Parrish Communications, a PR firm based in Lincoln, MA. Parrish Communications will assist PureFun with market research offer direction on marketing the PureFun system. With its experience in the heath care and pharmaceutical industries, Parrish Communications was a natural choice to help launch the PureFun program.

PureFun, Inc. Hires The Media Collaborative

GLOUCESTER, MA – August 30, 2005. PureFun, Inc. has retained the services of the Boston creative firm The Media Collaborative to head the development of their print and web based communications and collateral.

PureFun, Inc. files for U.S. Patent

GLOUCESTER, MA – August 12, 2005. PureFun, Inc. has filed for a U.S. Patent on their unique system of distribution for their SaniTuff™ line of toys and books.

IPS, Inc. forms PureFun, Inc. to address kid’s health

GLOUCESTER, MA – May 31, 2005. International Product Solutions, Inc. (IPS), an industry leader in custom product development for the premium and private label retail industries announces today the formation of PureFun, Inc. a wholly owned subsidiary.